Business cards are small cards with a few contact numbers and some text on them and are meant to be kept and referred to later on. Most times we don’t even keep receipts so what is going to make us keep a boring business card?
Business cards are often handed out at professional networking events and they are usually sitting in a pile on the front counter of a business. Some people say business cards are outdated as it’s the age of the internet now. Business cards are only dying out because we are letting them do so. Did you know that having a bad design will kill the business card?
Is there a way to ensure that your business cards won’t get tossed in the bin and be left sitting where you left them? There are plenty of design elements that you can try experimenting with. Try and make sure your business cards are making the right impression on behalf of your brand and yourself.
Consider going dark or using bold colours
Business cards are often on white paper with black ink. They will blend in with all the rest sitting on the bulletin board or mix in with everything else sitting on the front counter. Instead, why not consider going for a business card design that is printed on coloured paper or features a dark background with bright ink?
Dark blues and satin blacks convey luxury. A simple change in your design can take your business card from something to forget to absolutely eye-catching. Ensure you are using a specific design and colour that works in with your brand’s identity. Look over the card and make sure that you have enough contrast. When your card ends up next to one that is a white card with black writing, yours is going to stand out the most.
Exploring different shapes
Who says that a business card needs to be the standard size of 3.5 inches by 2 inches in the form of a rectangle? While it may be the cheaper option which is excellent, is cheap a part of your brand identity? Go for a different shape. If you make cakes and muffins consider a business card in the form of a cupcake, for example.
Changing up the feel
Time to make the dull paper pop. Experiment with using a thicker paper or even embossed elements. If you are a company selling natural products, go for a raw natural-looking cardstock. Creating a pattern will ensure the card matches what your company is about and becomes unique compared to the others.
You could opt for plastic designs. Plastic is becoming more popular for business cards as it is durable and has endless applications. Using plastic is another way to differentiate you from your competition and steer the conversations towards your business.
If someone comes up to you and tells you that business cards are now obsolete, tell them they are the ones who are outdated. More delightfully, you can suggest that their cards lack creativity. People still like using business cards for easy access to contact details and to pass on to others when they are recommending the company.
A business card should always have some extra room where people can make quick notes if they have to. They should only include a limited amount of text. You must clearly and concisely convey what your company does. Contact names, numbers, emails and websites should all be included and easily readable. Along with business cards, brochure printing is a great marketing tool and will complement your business card well.
